Rock Solid Systems set us four communication challenges:

1. Raise its market profile as a reliable provider of secure, online data backup.
2. Promote market knowledge of its capabilities in bringing businesses and professional services firms into compliance with the Data Protection Act.
3. Write the copy for its corporate brochure.
4. Write the copy for its website.

Solution

We ghost wrote two feature articles on the subject of encrypted, online data backup and Data Protection Act compliance, and placed them in the mainstream and specialist business media, including the Sunday Business Post, Business Plus, Irish Broker and Irish Medical Times.

The key challenge in writing the corporate brochure was to communicate the features and benefits of the Data Guardian product and service package into a simple, clear, effective message that a non-technical audience could understand, and which would prompt them to buy.

We also wrote an eight-page website for the company.

Outcome

Using a mix of old and new media, we positioned this firm as a market leader for encrypted online data backup, data protection and Data Protection Act compliance services.